BEHIND THE SCENES

From pre-production to wrap, witness the work that powers every shot.

The 10 Pillar Before & After Effect

Observe the progression from initial take to final delivery in a client interview session.

Discomfort on camera is one of the most common barriers to producing effective video content. At 10 Pillar, our producers provide clear direction and steady guidance to help clients feel prepared and in control throughout the process.

Even minor adjustments in presence, tone, and delivery can significantly elevate the final result. This is the impact of working with a team that understands both performance and production.

Five people on stage, four women and one man, in a performance setting with pink and purple lighting. The man has long, curly red hair, partially open shirt, and is holding a microphone. The women are holding guitars, and the background has a sign with partially visible text.

Mad Stork

Mad Stork follows a rock band unraveling under pressure as they take the stage at a Battle of the Bands competition. What begins as tension behind the scenes builds into a performance that leaves a lasting mark.

Special thanks to Rodrigo Torres of Singularity Film for capturing behind-the-scenes photography and videography.

A man and woman sitting side by side during an interview or recording, with filming equipment and a camera person in a blue-walled room.

The Law Offices of Stephanie Hon

We created this piece to help establish a calm, trustworthy presence for a legal practice focused on client care. Our team managed scripting, visual direction, location coordination, and on-set coaching. The final deliverable was built for digital platforms and communicates the firm’s commitment to clarity, professionalism, and approachability.

A man and woman with backpacks having an intense conversation outdoors at sunset.

Let Fall The Rain

Set in a world where toxic rainfall has shattered civilization, Let Fall The Rain follows Eli and Becca as they race to prepare for the deadly arrival of spring. When their only power source, a generator, fails, they begin a desperate search for replacement parts. What starts as a mission for survival quickly becomes a fight for their lives as a roaming band of raiders begins to hunt them.

Behind-the-scenes photography and videography by Rodrigo Torres of Singularity Film.

A film crew setting up for a shot in a studio with blue lighting, including a man holding a clapperboard and a woman sitting, with a camera operator adjusting equipment.

Primrose Schools

We produced a series of content pieces for Primrose Schools, filming across classrooms and auditoriums. The focus was on capturing real moments that show the daily rhythm of learning, care, and community. Our team managed scripting, scheduling, and on-site direction across multiple campuses. The finished content was delivered for digital use, social media, and internal communications.

A woman wearing a blue shirt is seated in front of cameras and lighting equipment in a studio setting, with a crew filming her.

IREP Junk Removal

We worked with IREP Junk Removal to produce a content package focused on their process, team, and client experience. Filming took place on active job sites to capture real workflows and customer interactions. Our team handled scripting, shoot planning, and on-location direction. The final videos were delivered for use across digital ads, social media, and the company website.

A man is sitting on a stool in front of camera equipment during a video shoot with green screen background, with boxes of flooring samples on either side.

Balarini Floors

We produced a visual content package for Balarini Floors to showcase their craftsmanship and attention to detail. The project focused on clean visuals, controlled lighting, and close-up work to emphasize material quality and installation precision. Our team handled scripting, production design, and filming across multiple interior spaces.

Behind-the-scenes videos captured by Isaac Stone with Fire and Wind Productions.

Giraffing Me Crazy

On their way to a birthday lunch, roommates Tony and Asher stumble upon a yard art shop with a giant giraffe sculpture. Tony wants nothing to do with it. Asher is convinced it’s a sign and insists they take it home. The result is a lighthearted clash between logic and impulse, with unexpected consequences.

Behind-the-scenes photography and videography by Rodrigo Torres with Singularity Film (@singularity_film).

Two men are filming a cooking show in a modern kitchen. One man in a pink shirt and the other in a green sweater are smiling and engaging with each other. There are cameras and crew members filming them.

Breggy Bomb Salsa

We created this spec ad as a comedic take on high-energy food and sports commercials. The skit follows a mock-serious tone, treating salsa with the same intensity as a championship game. Every shot, line, and reaction was crafted to exaggerate the drama for comedic effect.

Production involved quick scene setups, stylized visuals, and performance direction to keep the pacing sharp.

Behind-the-scenes photography by Antonio Jimenez (@cprphotovideo) and Aidan Ross (@rrtmfb).

A video shoot setup with cameras, lighting, and a person sitting on a chair in a living room, preparing for an interview.

Ely, Valentine, & Reed Personal Injury Law Firm

We produced this piece for a personal injury law firm focused on client trust and legal reliability. The project was designed to present the firm as steady, experienced, and approachable, using controlled visuals and straightforward messaging. Our team handled scripting, production planning, and on-site direction.

Behind-the-scenes video coverage by Mark Aiello (@markaiello).

A man in black polo shirt and cap standing outdoors, being filmed by a camera operator with professional filming equipment, in front of a house with trees and a lawn.

BIRDCREEK ROOFING - THE BELL TEAM

We created this commercial to showcase the Bell Team’s hands-on approach and commitment to quality service in residential roofing. Filming focused on team interactions, client walkthroughs, and clean exteriors to communicate trust and professionalism. Our team handled scripting, production logistics, and on-site coordination to ensure a smooth and focused shoot.

A group of four young women sitting on a white wooden platform outdoors, being filmed by a cameraman while a woman with a camera around her neck observes, in a wooded area with a hexagonal frame and distant landscape in the background.

LUCKY ARROW RETREAT

We produced a commercial piece for Lucky Arrow Retreat that captures the atmosphere of the property and its connection to nature. The shoot focused on key spaces across the grounds, from cabins and communal areas to outdoor gathering spots. Our team handled visual planning, scheduling, and on-location direction to build a calm, inviting tone suited for digital and promotional use.

A person with a backwards baseball cap is filming a rehearsal or performance with a professional camera in an indoor studio or stage setting. Several children and a woman are seen in the background, some with their hands raised or stretching.

JOSHua’s Stage

We produced a commercial for Joshua’s Stage, a creative arts program serving individuals with special needs. The project focused on capturing authentic moments during workshops and performances to convey the program’s values of inclusion, creativity, and joy. Our team managed scripting, production planning, and on-site direction to create a piece for outreach, fundraising, and digital platforms.

Behind-the-scenes photography by Enid Jones (@the_social_mermaid).

Behind the scenes setup in a commercial kitchen for filming, with camera equipment, lights, a person working with a camera, and a counter with kitchen supplies.

IMA Food Service

We produced a commercial for IMA Food Service focused on reliability, efficiency, and behind-the-scenes operations that keep food service environments running smoothly. The shoot featured warehouse logistics, delivery coordination, and team dynamics to give a clear picture of IMA’s role in daily service operations. Our team handled scripting, production logistics, and on-site direction to ensure consistent tone and visual clarity across the final deliverables.

A man in a blue shirt and white cap is taking a photo of a baseball team on a field with a professional camera. The team is posing in the background, dressed in white and red uniforms, with some individuals standing and others kneeling. are in the center of the field. In the background, there are tall baseball field lights, fences, and bleachers under a partly cloudy sky.

East View Baseball

We created a commercial piece for East View Baseball that captures the energy, discipline, and team spirit of the program. Filming included practice sessions, gameplay moments, and coach-player interactions to showcase the program’s focus on development and leadership. Our team managed all aspects of production, including visual planning, on-field coordination, and final delivery for digital and community outreach use.

Interview setup with two men in a room: one man is sitting on a chair, wearing a blue shirt and shorts, while the other man, wearing a light blue shirt and a white trucker hat, is conducting the interview. A camera on a tripod records the interview, and lighting equipment is visible. The room has wooden flooring, a leather chair, a brown sofa, and a large abstract wooden wall art.

Story of the Wooden Road Home

We produced this piece to convey the warmth and meaning behind Wooden Road Home’s handcrafted furniture. The commercial focuses on the story-driven process behind each build, blending workshop visuals with quiet, intentional pacing. Our team oversaw scripting, cinematography, and post-production to create a piece that speaks to craftsmanship, family, and a sense of place.

Filming crew setting up equipment outdoors with a woman in a black dress standing in front of them.

Don’t Cry

We directed and produced this music video to match the emotional tone and pacing of the track. Visuals were built around themes of isolation, memory, and release, using minimal settings and expressive camera work to support the artist’s performance. The final video was delivered for digital release and promotional use across streaming and social platforms.

Two men filming a woman in a field with a professional camera on a tripod

LIKE wILD

We produced this music video with a focus on movement, texture, and energy to match the track’s dynamic feel. Filming combined natural light, handheld shots, and bold locations to create a raw and immersive atmosphere. The visual pacing was designed to follow the emotional arc of the song, building from quiet intensity to a vivid release. Final delivery was prepared for streaming platforms and social media rollout.

Filmmaking crew filming outdoors at sunrise or sunset, with equipment including a boom microphone and cameras mounted on tripods, on a grassy field with trees in the background.

Sunrise

Sunrise is a short film shot on-location in Huntsville, Texas. The story follows a recently divorced man who has lost his sense of direction and hope. When he unexpectedly meets a woman who brings light back into his life, everything begins to shift. The film explores renewal, connection, and the quiet turning points that change us.

Group of people outdoors on a grassy field with trees, setting up or filming for a project with equipment and scripts.

Red River 

Red River is a short film that follows Johnny Farris, a Vietnam War veteran who returns home to find his family unraveling. After the sudden death of his father, tensions rise and questions about the family estate bring long-buried conflicts to the surface. The film explores themes of legacy, grief, and the weight of unresolved history.

Behind the Scenes: Commercials, Short Films, and Features

This collection offers a look into the work that happens off-camera across our commercial, short film, and feature film productions. From early crew setups to final adjustments before a take, these moments capture the collaboration and focus behind each project.

Whether on a branded set, in a remote location, or inside a studio, behind-the-scenes coverage shows the full effort involved in bringing a production to life. Each frame reveals the people, planning, and process that drive the final result.